Entering the world of content marketing, a recent study from Pew Internet Research and Adobe has revealed some intriguing benefits that are both obvious and subtle to most marketers. The benefits of content marketing have been well-established throughout the past decade: it increases site traffic, drives up conversion rates, and can even be used as a tool for email marketing.
What’s new? Well, the most obvious benefit is that content is king. In short, content marketing is a highly targeted, strategic marketing strategy aimed at creating and distributing meaningful, useful, and consistent content so that you can attract and retain an obviously defined targeted audience and, eventually, to drive profit-making customer action. You’ve seen this done before when you’re surfing the net or reading business magazines.
Content is the one thing that you’re not going to find in any of these sources; it’s the driving factor that will bring your readers into your website and keep them there once they’re there. Content marketers need to take the time to think about how they are going to present their content.
A good way to do this is to make use of a video. A well-crafted video, which also contains some graphics and a voice over or narration can create the right impact on a website visitor.
The best way to draw the audience’s attention to your content is to give them something they can’t get elsewhere on the internet.
You may have seen a website full of useless content that does nothing but bore a visitor; your goal here is to get the attention of the visitor and turn him into a lead. A well crafted, interesting content can do just this.
When you’re ready to begin content marketing, it’s important to remember that this is something you should be doing on a regular basis. Your content will become stale or dated after a period of time if you don’t keep writing new content; it also will become stale if you don’t provide your website visitors with something to read that they can’t get elsewhere on the web.
Content marketing needs to be done frequently, but it must also be done effectively. The problem that many website owners seem to encounter is that it is hard to do both at once, and in some cases they are unsure what works best for them and their sites.
One of the best approaches is to start by hiring an SEO or marketing content company to write and publish your content for you. They will write the articles, create the graphics, videos, and images, and deliver them to your website for you. This eliminates the need for you to be writing or producing the content yourself. Your SEO or marketing content company can also manage any link building or article submissions, so you only need to worry about getting the content to the right place, ensuring that your site shows up in the search engines and attracting the kind of targeted visitors you want.
Content marketing is not easy to implement, but it does work. Once you have it mastered, you’ll wonder how you did it without it!