The Search Engine Optimization


Even to the point of providing answers and content before you’ve ever done a search, most of you are really good at creating content and building your social media regularly. I expect this to grow with voice search and Google Assistant becoming part of more devices.

Just remember that SEO is not something you just check off your to-do list, it’s a journey. Sign up for our “membership course” for bloggers to learn more about SEO, Digital marketing tips and ideas for your small business or blog.

With the mobile-first indexing and plenty of other changes, SEO strategies are bound to see some drastic changes. Go for a cool, branded domain as there’s very little SEO benefit to having your keyword in your domain name these days. It is necessary that you must optimize your site using Google voice search queries.

There are several things that we can do for the Google voice search optimization.

For Google voice search queries optimization you can do the following things:

  1. As we know that the long-tail keywords are less competitive and also convert faster. You can also see the people ask box to search questions that the audience mostly ask.
  2.  2018 is the year in which people need to focus more on Mobile first indexing.
  3.  Structured data is one of the important thing that can enhance your search result in a better way.

Three large trends that I believe will be very influential over 2018 are site security, responsive design, and quick answer rankings. Intelligent assistants like Amazon Alexa, Google Home, Apple Siri and Microsoft Cortana allow Android, Windows and Apple phone users to speak directly to their devices in order to operate their applications and search online. Because of this variation in behavior, you will begin to see more long-tail keyword queries; this will allow you to create much more accurate and intelligent key phrase strategies since more granular data will be available around consumer behavior.

The additional challenge that is also relatively new is the concept of Position 0 on Google: answers to your questions at the top of the organic search results, above standard listings. Here are some thoughts about SEO trends that will heavily affect small business sites in 2018 and the near future: So we just trying to build links in more creative ways.

Most people will say the rise of voice search, and I think in certain verticals that’s certainly the case. Any publisher that relies on ad content based on traffic numbers will be hurt when Siri, Cortana, and Alexa serve their content over voice, and those voices leave no record of content.

Bottom line: SEO is ever evolving and new trends are on the horizon but most companies bloggers still need to focus on the absolute basics, which haven’t changed in over a decade. My SEO Checklist should help if you’re unsure what you need to be doing. I know this isn’t really a ranking factor like the rest of this list, but doing the wrong things can hurt you more than not doing anything at all.

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